About My Advanced Classes for Estheticians

Greetings! I'm Libbey Lazarus, a seasoned esthetician with over two decades of experience in the art of waxing. My journey has been one of passion and dedication to empowering fellow estheticians, boosting their confidence, and imparting advanced knowledge through my classes. Allow me to take you on a journey of how I ventured into teaching advanced classes for estheticians, a path that began in a humble salon but has now grown into a thriving online community.

My story took an unexpected turn in March 2020 when unforeseen circumstances brought my work as an esthetician in California to a temporary halt due to the COVID-19 pandemic. Instead of dwelling on the challenges, I saw an opportunity to adapt and learn. With a leap of faith, I invested $10,000 in an online course with the intention of creating digital classes. This venture was a bit unfamiliar and definitely daunting. Being someone who's rooted in hands-on work, stepping into the world of technology and video production was a true paradigm shift for me. To navigate this uncharted territory, I enlisted the help of my sister, Lisa Lazarus, whose technical expertise from the fashion design realm proved invaluable. Together, we embarked on a three-month journey to meticulously craft our debut online class, "Wax Your Way to $100K," marking our entry into the realm of digital beauty education.

"Wax Your Way to $100K" is an advanced class for estheticians who are ready to elevate their careers. It equips them with the expertise needed to break free from relying on friends and family for support and bid farewell to financial struggles. The class covers a wide range of topics, including mastering Groupon, pre-booking techniques, handling complaints, creating a vendor product list, managing booking systems, conducting waxing demonstrations, and earning a digital certificate.

One of the key components of this class is effective marketing strategies. I emphasize the importance of creating a personal brand, establishing a strong online presence, and maintaining active social media accounts. With my guidance, students learn how to reach out to potential clients, build lasting relationships, and develop a reputation as skilled and reliable beauty professionals.

Furthermore, the class provides comprehensive training in the art of waxing, a highly popular and lucrative service in the beauty industry. I share my expertise in the latest techniques and trends, ensuring that students are up-to-date with the ever-evolving field. Mastering the art of waxing allows estheticians to offer top-quality services that keep clients returning for more.

In addition to technical skills, the class delves into the psychology of building a successful client base. I discuss the importance of trust-building and creating a positive experience for each client. I also offer guidance on handling challenging situations, such as unhappy clients or negative reviews, helping students navigate these obstacles with confidence and professionalism.

As part of the class, I provide a live demonstration showcasing my waxing techniques with three different types of wax: hard, soft, and sugar. Each wax targets specific hair types and areas, and I teach students how to maximize each position, including the Butterfly, legs up, and side to side techniques. I also provide a vendor list with high-quality products and discounts, and students receive a digital certificate to enhance their professional credibility.

Lastly, the class offers practical tips for effective time management, retail strategies, and re-booking techniques. I share my insights on how to balance workload, maintain a healthy work-life balance, and set achievable business goals. With my guidance, students can stay organized, motivated, and focused on achieving success in their careers.

My primary mission revolves around sharing the highs and lows of my journey, all to help fellow estheticians advance. This commitment is encapsulated in the unique name I've chosen, "Secrets of Estheticians," signifying my rejection of the idea of holding back knowledge.

In the days before the internet's dominance, learning the art of Brazilian waxing meant personally seeking out another esthetician and earnestly requesting their guidance. I was already skilled at shaping eyebrows, but dealing with intimate waxing was a whole new challenge. With complaints mounting, I turned to a more experienced colleague, and for months, I persistently pestered her until she finally agreed to give me a crash course. During that lesson, she shared a piece of advice that has stayed with me: "Hey, Libbey," she said, her tone conspiratorial, "remember, when you're teaching someone, you gotta keep a little something up your sleeve. Can't just spill all the beans." 

Her words didn't quite sit right with me, and that's precisely why my initiative now bears the name "Secrets of Estheticians," with a motto that echoes that very sentiment. My motto, "There is enough business for everything. Everyone you see is a potential client. There is more than one way to do things," underlines my dedication to fostering an inclusive, collaborative community.

Through my efforts, I've not only revived struggling businesses but also nurtured the confidence of aspiring estheticians as they venture into the professional world. My vibrant Facebook group, boasting over 55K members, is a testament to the impact I've had through mutual support and shared insights. I am committed to being present and engaged, openly sharing my experiences, both the triumphs and the challenges, while fostering a supportive environment. My goal is to ensure that no esthetician feels alone on this path.

In conclusion, my earnest commitment to nurturing esthetician success and my positive influence led me to start teaching advanced classes for estheticians. My journey from a modest salon to the world of digital beauty education has been transformative, and I am dedicated to helping others achieve their goals and flourish in their careers.
Warm regards,

Libbey Lazarus
Founder, Secrets of Estheticians